Hi there! I'm Sophie Hyunju Lee,
Lovely to meet you!
I believe that genuine feeling always finds their way, whether it's between people or even between humans and objects.
We live in a world full of invisible threads, and I think design is how we weave them into something we can feel. I don’t rush into calling anything mine. Not people, not even a mouse, I just bought. I only start to feel connected to something when I learn how to treat it, how to hold it, move with it, and adapt to its rhythms. That’s when the invisible line is drawn.
That’s why I design. To find what’s invisible, to make it felt, and to leave behind something that can hold someone, gently, intuitively, and truthfully.
Had the honor of being a mentor at the 2024 XR/3D Designpreneurs Hackathon at SVA in New York 🚀
Spent two intense days working with insanely talented designers, helping them bring their ideas to life in 3D and XR using Spline and Unity. It was amazing watching them and even cooler that two of the teams I coached ended up winning prizes! Seeing their hard work pay off was the best part. Grateful for the chance to share what I know, learn from others, and be part of such a creative, high-energy event.
I'm a coffee person! so I had my very own coffee business in Seoul for 3 years. ☕🥐
During that time, I was responsible for creating the entire look and feel of the space, from the brand to the menu and even the pop-up displays. It was such an amazing experience to bring my vision to life, and I loved being able to share it with customers every single day. Of course, running a coffee shop also meant managing a team and ensuring that everything ran smoothly. It was a challenge, but I'm proud to say that I learned so much from it all.
Participated in a cool campaign called 'BMW MINI+Starbucks brewing car' in Korea.🚗☕
The idea was to have a coffee car in a BMW Mini to visit people in different fields to show gratitude during COVID-19, and I decided to write a story for the cleaning people on our university campus. About 100 of them were there, and I wanted to do something special for them during the hottest summer ever. My story was selected, and the brewing car came to our campus! It was amazing to see the reaction of the cleaning people when they saw the car and realized it was there for them.
